Everyone and their grandmothers have made typographic posters using Helvetica and I thought it was about time I did as well. Anyone who’s watched the film Helvetica will know the history of the font and it’s ubiquitousness, as well as the ease it provides in making safe, reasonably good looking designs.

So I figured if using Helvetica was practising safe design, it’d be considered the condom of fonts. Hence the poster. Larger image after the jump.

PS – The quotes on the bottom of the packaging are made up. From my knowledge, none of the designers quoted ever said any of those things.

Imitation the greatest form of flattery? Wish I could get paid to “design” these sort of pages.

Via NY Times

*Update* Video has since been taken down, I’ll see if I can find another one.

I found it interesting that the reason the logo stands out from the crowd is because the company that designed it has never done a campaign logo before. Unfortunately, the way the camera cuts back and forth between the different angles during the interview can be a little annoying though.